Understanding Search Engine Optimization from Its Origin
Do you know who the first person to land
on the moon was? And the answer is well known to everyone, it was Mr. Neil
Armstrong. Do you know who the first person to climb Mt. Everest was? And
everyone is well aware of the name, Edmund Hillary. These names flash in our
minds within a second when these questions are asked. The reason simply is, they
are on the top of the list and the mentality of humans directs them to focus on
the top marked elements. The mentality of today’s cyber-world is also the same,
they trust the person or the organizations which are on the top. Whether you
are on the top-list, top-page or top-magazine, you will be trusted and priority
will be presented.
We are living in a world where
everything runs on the internet and hence, you will be judged on your online
rankings. The service or the criteria used in the evaluation of your rankings
on a Search Engine Page is known as Search Engine Optimization (SEO).
This process involves some techniques and strategies which assist in improving
your online presence or basically rankings on a Search Engine page that will
make you look at the top and earn the trust of ad-driven consumers. Being
noticed is the real game of Digital Marketing, no matter how the more you will
get noticed; the more business will come to you. And the best place to get
noticed is the first page of an imminent Search Engine like Google, Bing, and
Yahoo!
Let’s Understand SEO
Search Engine Optimization is a procedure
which enlarges the visibility of a website or a webpage to the users of a web
search engine by increasing the quality and quantity of the website traffic.
This service generally involves the upliftment of unpaid results and it avoids
the paid advertisements. Optimization of a website is like a renovation of a
house that involves editing its content, adding the
content wherever necessary, adding keywords, and modifying HTML and another
associated coding. Removing the barrier of indexing is one of the factors that affect
the processing of SEO.
SEO was not known in its original form
when it was started in the mid-1990s. Webmasters and content providers had started
to optimize the website to get listed on the search engines way early. The
first search engines developed had started to catalog the web. The Search engines
then send their spider to crawl the webpages of a website that is used to index
the website in the Search Engine. The search engine spider downloads a page of
the website and store on the search engine’s own server.
As the market evolved website owners came to know the importance of the high ranks and visibility on the search engine. People were
now optimizing their websites in a way that is acceptable for search engines.
People started using the word ‘Search Engine Optimization’ in 1997, and Bruce
Clay was the man responsible for the popularity of SEO.
Components of SEO
There are many components that are
associated with SEO. Here are the three main components which retain the high
values in terms of search engine rankings:
On-Site Optimization
This is
basically the optimization of your website’s content, layout, and structure. The crawler of Google and other search engines crawl your website to get an idea of
the genre of your website and it records the information found on your website.
This information is further used in returning the relevant search queries and
to decide the ranking of your website.
The Main Components of the On-Site Optimization Are:
- Title Page – It is the main page of the website, which describes the website.
- Meta Description – These are the tags that are used in HTML documents to provide metadata about a webpage. It generally exists in the top section of the page.
- Site Navigation- It should be easy to use and user-friendly.
- Interlinking of webpages – All the webpages of your website should be interlinked to provide better navigation.
- URL- The URL of your webpage should end with a minimum of numeric characters to provide the best ranking for your website.
- Content – The content of your webpage should be relevant to your product and it should be optimized according to the keywords that are most searched in your genre.
- Site Performance – Your website should give a high-speed performance which feels like an anodyne experience to the customers or users.
- Website Security – Your website should have an HTTPS encryption that ensures security for your customers and yourself as well.
Existing Quality of the Content
Even after you
have implemented all the major steps involved in an ideal SEO campaign, you are
not done yet. Changing the structure of the website is not enough.
Remember, the content that you are producing for your brand decides your
content strategy. Whenever customers or web users browse your website, they will
trust your website or spend a long time on your website if and only if your
content is relevant and interactive. Bill Gates said in his magazine in 1996-
‘Content is where I expect much of the real money will be made on the Internet,
just as it was in broadcasting’. This phrase is today’s reality. Your
content describes your expertise in the respective field and gains the user’s
trust. We all know that an impressed customer can be easily converted into a paying client.
Off-site Authority
Building
Apart from the above-mentioned points, you should focus on the off-site relation-building for your
website. Off-site Authority means increasing the backlinking of your site,
registering your presence on other websites or external platforms. While
evaluating your website for SEO rankings, Google also judges you on a parameter
that is ‘Authority’. It judges your site on the basis of your presence outside
your website and interconnections with other websites or platforms. Your
ranking on the search engine page is directly proportional to the authority of
your website. The best advice is to avoid the manual linking of your website to
other websites; instead, you can publish your website relevant content to other
websites and earn a link naturally that will have more credit value. These links
are known as inbound links.
Understanding How SEO Evolved
Back in 1998,
Larry Page and Sergey Brin developed a search engine that used a mathematical
algorithm to rate the presence of web pages. The algorithm calculated a
function called ‘Page Rank’ that is based on the evaluation of the quantity and
strength of inbound links of a website. Page rank gives the estimated probability that the page will be reached by a user randomly surfing the web.
Later that year, Page and Brin founded Google. This concept of Google was appreciated
by a large group of people describing its success today. Google implemented many rules to make the SEO fair for everyone.
By 2004, Google started to personalize the search results for each user suing
their previous searches, this was done only for the logged in users. In 2007,
Google started the campaign against paid links that allows the transfer of page
rank. Then Google announced that it will populate the search results using the
web browsing history of each user.
In order to stop the plagiarism across all the websites, Google announced the
Panda update in 2011. This update started penalizing websites that have the
same content.
These steps
carved the modern world SEO that we use today which is highly secure and
doesn’t differentiate between the websites.
Conclusion
SEO is a
never-ending science keeps evolving itself according to the need of the
time. Every SEO would love the formula that can do everything and ranks their
page on the top and comes with a set of rules that are exact to the point. But,
unfortunately; SEO doesn’t work that way.
SEO is based
around its certain principles and protocols. SEO is all about analyzing and
applying tactics that work and excluding the ones that didn’t perform well.
To succeed in
SEO, keep a sharp eye on your competitors and optimize your website to its best
and you will find yourself on the top of the page. You can either do it
yourself or hire the best SEO services in Noida to do your job. Before handling your
website to any SEO service provider, please make sure that they follow all the
guidelines and your website is in secure hands.
Keep hustling
and keep breathing, because that’s important!!
Author Name: Anand Jha
Author Name: Anand Jha
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